Offer basecaps in your shop

Concretisation of the measure

In preparation for the Kirchentag, the idea was born to realize the connection between marketing, merchandise and climate adaptation with a baseball cap.

Preparing for the Kirchentag in Dormtund

In preparation, a corresponding product was procured via the Kirchentag’s purchasing department and offered in the online shop.

Implementation of the Kirchentag in Dortmund

During the implementation Basecaps could be purchased at the shops. The product was quickly sold out.

Environmental protection aspect

Through the central procurement of products, these can be purchased under the fairest possible conditions, also in terms of climate protection. For the basecap, corresponding labels and certificates were taken into account.

Climate adaptation aspect

The baseball cap was the perfect connection between a sun protection and a merchandise product.

Cost/benefit/effort

Medium effort in procurement, as the market for fair and ecological baseball caps is not that large. The product was sold out very quickly, therefore low cost.